A strong governance program—or lack thereof—can make or break marketing automation initiatives. Without a clear plan that delineates your organization’s procedures and requirements, your efforts can, at best, be hampered or, at worst, not work at all. Everything from lead flow management to security to reporting can be affected when governance policies are not clearly [...]
The post Six Keys to Successful Marketing Governance Programs appeared first on Relationship One.
To improve customer experiences, brands are increasingly turning to data to give them insights and direction. Some of the benefits include helping brands personalize the customer experience. This creates a more enjoyable and memorable moment for customers. In return, they can become repeat customers. Plus, they may tell others about their (hopefully) great experience. Also, a company [...]
As the central technology for cryptocurrency like Bitcoin, blockchain has been touted as a disruptive solution for the financial environment. However, as blockchain as developed, other non-financial applications have developed. These include everything from cloud storage and contracts to online security, fraud detection, and the Internet of Things connectivity. However, there's even more that blockchain can [...]
The post CMOs Can Construct A More Effective Strategy With Blockchain appeared first on Relationship One.
Artificial Intelligence (AI) has become part of the business landscape. It's now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it's also solving some marketing challenges across industries. However, like other technology slowly making its way into all [...]
The post How Artificial Intelligence Is Raising The Bar On The Science Of Marketing appeared first on Relationship One.
Overwhelmed, anxious, and paralyzed are just a few of the adjectives marketers use to describe how they feel about marketing technology and its exponential growth over the last five years. At the same time, words such as enthusiastic, empowered, and passionate are used to convey their excitement around the opportunities these technologies bring for unification, [...]
The post Five Steps to Assessing Your Marketing Technology Stack appeared first on Relationship One.
As a marketer you know how important clean data is. In fact, the success of most of your campaigns and initiatives depend on it. So how can you make sure you are keeping your database as clean as possible? The best way to ensure clean data is by putting measures in place during the initial [...]
Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep [...]
The post Inspired Marketing: Cisco’s Amy Anderson on Good Governance appeared first on Relationship One.
Congratulations! After taking to heart Ben’s thoughts on Responsive Design, you’ve managed to be an agent of change, and evolve the customer experience for your marketing program. Or, perhaps your program was already responsive, and you’re feeling that bump in engagement and ROI. In either case, you might be wondering “What’s next?” in general, or [...]
The post Mobile-First Design: A Potential Progression from Responsive appeared first on Relationship One.
Over the last few months, Relationship One has brought you tons of content on the upcoming GDPR and other data privacy changes. Whether you’ve scoured them all or just seen a few, we hope they have helped you feel more confident about the updates coming in May. We decided it might be easier for our [...]
These days, the internet is inundated with articles by marketers up in arms over the who, what, where, when and why of gating webinars, white papers, case studies, customer testimonials, and other value-adding assets your company has to offer. While hundreds of years of sciences haven't garnered any hard or fast rules delineating the laws of "gateable content," the best thing to [...]
The post Walk the Line: The Razor’s Edge of Free vs. Gated Content appeared first on Relationship One.
As the implementation deadline of May 25, 2018 approaches, it’s more important than ever to understand GDPR, or General Data Protection Regulation. Luckily, it’s not hard to find information. Many guides and resources abound describing requirements and protocols under this new law. Relationship One's recent Industry Brief: CAN-SPAM, CASL & GDPR provides an excellent comparison of [...]
We’ve had a blast sharing more about our AppCloud with you through this series. At the core of our AppCloud offerings is the desire to help our clients enhance the already awesome features of the Oracle Eloqua platform. In case you missed it, you can check out the first post in this series: basics of [...]
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