The French Love Doctor & Friends

Six Keys to Successful Marketing Governance Programs

A strong governance program—or lack thereof—can make or break marketing automation initiatives. Without a clear plan that delineates your organization’s procedures and requirements, your efforts can, at best, be hampered or, at worst, not work at all. Everything from lead flow management to security to reporting can be affected when governance policies are not clearly [...]

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Inspired Marketing: Cisco’s Amy Anderson on Good Governance

Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep [...]

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GDPR Regulation 2018: What You Should Know

Is your company ready for the GDPR regulation in May 2018? The General Data Protection Regulation is a unifying standard of protection for data within the European Union. On an individual level, it allows customers to have more control over how their personal data is used. On a larger scale, the enactment of the GDPR [...]

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