No matter what your industry is, there is little to no doubt that you are being affected in some way by the continuous improvements and exponential levels of innovation taking place within the technology sector. It is increasingly difficult to keep up with the latest trends and developments in technology and how they can drive productivity [...]
A strong governance program—or lack thereof—can make or break marketing automation initiatives. Without a clear plan that delineates your organization’s procedures and requirements, your efforts can, at best, be hampered or, at worst, not work at all. Everything from lead flow management to security to reporting can be affected when governance policies are not clearly [...]
The post Six Keys to Successful Marketing Governance Programs appeared first on Relationship One.
Lead management is at the heart of marketing automation. Without a proper lead management process, the campaigns and content you develop might not translate into revenue or fulfill your larger business goals. There are many ways to properly develop a sound lead management strategy, and plenty of resources to tell you how to do it. [...]
The post 10 Pitfalls to Avoid When Developing Your Lead Management Program appeared first on Relationship One.
Lead nurturing campaigns can be great: moving leads down the customer journey and through the sales funnel (to grandmother’s house we go!) while delivering powerful content that will eventually convert the lead to a customer and enhance your demand generation efforts. The idea is glorious and ultimately, possible. But getting there can be challenging and [...]
The post The Good, the Bad, and the Ugly of Lead Nurturing Campaigns appeared first on Relationship One.
We all know the value of delivering “the right content to the right people at the right time.” But exactly who are the “right people,” the human variable in this modern marketing equation? Often, we marketers define the right people by who they are: They’re in such-and-such industry, with this occupational title. They have that [...]
The post Don’t Send That Beautiful Campaign: The Skinny on Suppression Lists appeared first on Relationship One.
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support [...]
The post 7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales appeared first on Relationship One.
I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate marketing program? A [...]
The post The 7 Building Blocks Of High Impact Advocate Marketing Campaigns appeared first on Relationship One.
You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our digital, Yelp-ified world. There’s [...]
The post Why Marketing And Customer Success Are Your Brand’s New Super-duo appeared first on Relationship One.
In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a program. No team of ghostly heroes will materialize to save [...]
The post The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!) appeared first on Relationship One.
Journey board, customer journey map, process map – no matter what term you choose, the purpose of this exercise is to help visualize the steps customers go through while engaging with your company. A journey board can focus on a product, a service, your website, any aspect of the interaction between your organization and its [...]
As the central technology for cryptocurrency like Bitcoin, blockchain has been touted as a disruptive solution for the financial environment. However, as blockchain as developed, other non-financial applications have developed. These include everything from cloud storage and contracts to online security, fraud detection, and the Internet of Things connectivity. However, there's even more that blockchain can [...]
The post CMOs Can Construct A More Effective Strategy With Blockchain appeared first on Relationship One.
Voice-first technology is changing how consumers and businesses search for things they need. It's become more common to use the technology with mobile devices. Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple's voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how [...]
The post Is Voice Set To Be The Next Big Thing In Marketing? appeared first on Relationship One.
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